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TESTIMONIALS | | | "The location of Icon South Beach couldn't be more ideal for our lifestyle. From our 20th floor
balcony we enjoy amazing ocean and bayside views. The pool deck level is spectacular and the staff at the building are top notch.
We love the Philippe Starck design! " | | | Clare & Justin Malinchak | | Owners at ICON SOUTH BEACH |
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 At Related, our greatest strength is our ability to create diverse teams within
our organization with which we extend our business model. Our vision on the
luxury sector has allowed us to create wonderful residential offerings and we
realized that it would take a special team to understand our customers and
focus on the sale of these projects. As we began to redefine the standards
of quality and excellence in development, we knew those values must extend
into the marketing and sales professionals who would be the voice of our
development plans to the media and general public. It seemed a natural choice
that Related would align with the most well-respected, credible real estate
brokerage firm in Miami, Cervera Real Estate. To achieve this, a joint-venture
partnership was born from the realization of our shared passion, drive and
business acumen and thus was founded RCRS, Related Cervera Realty Services,
with Alicia Cervera Lamadrid as CEO.
From project concept to completion, the ties between sales, marketing and
development are intertwined. We rely on the knowledge, experience and expertise
the sales team at RCRS brings to the table, as well as the many advertising and
public relations specialists who work along our side to shape our sales messaging.
Perhaps the most important factor in our ability to achieve continued success
in our sales efforts is our incredibly strong relationships within the entire local,
national and international brokerage community. These relationships ensure the
optimization of traffic and transactions, and address sales strategies in response
to changing market conditions.
Another advantage of our integrated framework is the sharing of sales
information among projects. This practice provides us with access to real-time
market data, creating synergy among our buildings and further reinforcing the
solidity of the Related brand. All of this leads to greater returns, faster sell-outs
of our properties and an increased number of satisfied purchasers |
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