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TESTIMONIALS

"The location of Icon South Beach couldn't be more ideal for our lifestyle. From our 20th floor balcony we enjoy amazing ocean and bayside views. The pool deck level is spectacular and the staff at the building are top notch. We love the Philippe Starck design! "
Clare & Justin Malinchak
Owners at ICON SOUTH BEACH




Our Team

 

JORGE M. PÉREZ

CHAIRMAN, CEO, FOUNDER
THE RELATED GROUP
Jorge M. Pérez is Chairman, Chief Executive Officer and Founder of The Related Group, the nation’s leading developer of multi-family residences. In August of 2005, TIME Magazine named Mr. Pérez one of top 25 most influential Hispanics in the United States.

Under his direction, The Related Group has redefined the South Florida landscape. Since its inception, more than a quarter of a century ago, the firm has built and/or managed more than 55,000 apartments and condominium residences. The Related Group is the largest Hispanic-owned business in the United States with a development portfolio of projects worth in excess of $10 billion.

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ROBERTO S. ROCHA

Executive Vice President
THE RELATED GROUP
President
RELATED INTERNATIONAL
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MATTHEW J. ALLEN

Executive Vice President
And Chief Operating Officer
THE RELATED GROUP
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JOYCE BRONSON

Executive Vice President
THE RELATED GROUP
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OSCAR A. RODRIGUEZ

Senior Vice President
THE RELATED GROUP
Director
RELATED INTERNATIONAL
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BARBARA SALK

Senior Vice President
THE RELATED GROUP
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CARLOS ROSSO

Vice President
THE RELATED GROUP
Executive Vice President
RELATED INTERNATIONAL
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BILL THOMPSON

Executive Vice President
THE RELATED GROUP
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R. LEE HODGES

Vice President
THE RELATED GROUP
Director
ATLANTA DIVISION
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LARRY LENNON

President
TRG MANAGEMENT
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ALICIA CERVERA LAMADRID

Chief Executive Officer
RELATED CERVERA
REALTY SERVICES
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JAMES M. WERBELOW

Vice President
Of Construction
THE RELATED GROUP
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ROBERTO S. ROCHA

Executive Vice President
THE RELATED GROUP
President
RELATED INTERNATIONAL
Roberto Rocha has been with The Related Group since 1984. In addition to serving as Executive Vice President and Director of Development for the parent company, he is the President of Related International. As head of Development, he has directed all rental and condominium development, new construction, project financing, land acquisition and disposition. He has also been an integral part of the sales, lease-up and asset management functions of the firm’s properties. Throughout his career, Mr. Rocha has developed more than eighty properties with more than twenty-three thousand units.

Mr. Rocha is on the board of the Builders Association of South Florida and is a past board member of the Jerome Bain Real Estate Institute. He has worked extensively with organizations such as the Miami Children’s Hospital Foundation and the New World Symphony. He holds a Bachelor of Science degree in Engineering from Purdue University, as well as a Master’s degree in Finance from the University of Miami.

MATTHEW J. ALLEN

Executive Vice President And Chief Operating Officer
THE RELATED GROUP
Matthew J. Allen is Executive Vice President and Chief Operating Officer of The Related Group. Mr. Allen, who joined the company in 1999, is responsible for overseeing the day to day operations of the company. In addition, he directly oversees the finance, human resources, marketing, legal, accounting and asset management divisions. Since 1999, he was directly responsible for raising over $10 billion in debt and equity.

Prior to joining Related, Mr. Allen served as Senior Vice President of Atlantic Gulf Communities. Mr. Allen has over twenty-one years of experience in Real Estate.

He is a member of the Executive Committee and Board of Directors of The Beacon Council, Executive Council and the Board of Directors for Big Brothers Big Sisters of Greater Miami. Mr. Allen completed his undergraduate studies at Barry University and received his Master’s degree in Business Administration from Florida International University.

JOYCE BRONSON

Executive Vice President
THE RELATED GROUP
Joyce Bronson joined The Related Group in 1999 and has been responsible for the coordination and oversight of all facets from site-selection through product development, construction and sales management for several projects such as 50 Biscayne; Apogee; Icon South Beach; Trump Towers I, II and III; and One Miami. Her projects in South Beach have earned Platinum Awards from the Builders Association of South Florida.

Prior to coming to South Florida, Ms. Bronson served as Senior Vice President of Commercial Lending for Ben Franklin Savings & Loan in Illinois. A licensed real estate and mortgage broker, her previous experience includes managing a condominium conversion company in Washington, D.C., as well as a Maryland law firm that specialized in real estate and banking law. She is a Young President of Mount Sinai Medical Center in Miami Beach and a patron of Miami Children’s Hospital.

OSCAR A. RODRIGUEZ

Senior Vice President
THE RELATED GROUP
Director
RELATED INTERNATIONAL
Oscar Rodríguez, Senior Vice President, is also the Director of the Attainable Housing Division. Mr. Rodriguez is responsible for the success of the Loft properties in Downtown Miami which have provided much needed housing to the workforce. In addition, he manages community and government affairs for The Related Group in Miami-Dade County. After joining the company in 1997 as a project manager specializing in luxury high-rise development, he soon earned the Junior Developer of the Year, followed by the Developer of the Year awards. He was also named Up-and-Comer of the Year in Real Estate Development by the South Florida Business Journal.

In 2005, Mr. Rodríguez received the March of Dimes Building Our Community Award. He is currently on the Downtown Development Authority Board and a member of the Steering Committee of the Terwilliger Center for Workforce Housing of the Urban Land Institute. He has previously served as Vice President of the Latin Builders Association and as a board member of the Builders Association of South Florida.

BARBARA SALK

Senior Vice President
THE RELATED GROUP
With over twenty years of real estate experience, Barbara Salk’s regional responsibilities with The Related Group focus on projects concentrated in Broward and Palm Beach Counties. They include Icon Las Olas, The Slade, The Tower Condominium and The Courtyards in CityPlace. Her latest endeavors are CityPlace South Tower and Trump Tower Palm Beach. In 2002, she received the Developer of the Year award.

Ms. Salk earned a Bachelor’s degree in Finance with a minor in Marketing from Indiana University and was previously employed by a subsidiary of Goldman Sachs. An active participant in the community, she has served approximately three years on the University of Florida’s Real Estate Advisory Board. She was also the co-chair for the American Society for Testing and Materials Committee that developed a national standard for property inspections.

CARLOS ROSSO

Vice President
THE RELATED GROUP
Executive Vice President
RELATED INTERNATIONAL
Recently named Executive Vice President of Related International, Carlos Rosso has managed all aspects of development for several projects as Vice President of The Related Group. His broad experience in real estate includes having worked as Vice President of Real Estate Development for Investment Properties in Boston, Massachusetts and ten years as Project Director for Besix International, overseeing the development and construction of over ten million square feet of multi-family, hotel and office buildings in Europe, the Middle East and Africa.

Mr. Rosso graduated from the Universidad de Buenos Aires with a Master’s degree in Architecture. He also earned a Master’s degree in Real Estate Development and Finance from the Massachusetts Institute of Technology.

BILL THOMPSON

Executive Vice President
THE RELATED GROUP
For the past six years, Bill Thompson has developed and sold over two thousand units as an Executive Vice President of The Related Group. Some of his projects include Portofino Tower, Yacht Club at Portofino, The Mark on Brickell, Murano at Portofino and Aventura Marina. He is a twenty-six year veteran of the real estate development industry with experience in real estate finance, as well as condominium and commercial development.

Mr. Thompson has a Master’s degree in Business Administration from the University of Miami, as well as a Master’s degree in Real Estate Development from the Massachusetts Institute of Technology.


AL HERNANDEZ

Senior Vice President And Chief Accounting Officer
THE RELATED GROUP
As Chief Accounting Officer, Al Hernández directs The Related Group’s accounting operations. He implements and reviews the corporation’s annual budget and monitors financial operations to insure conformance to budgetary goals and objectives. In addition, his responsibilities include overseeing the preparation of tax returns and financial statements.

Mr. Hernández is a seasoned accounting professional with over twenty-five years’ experience in the public and private sectors. Prior to joining The Related Group, he managed the accounting function for the General Development Corporation. He has a Bachelor of Business Administration degree in Accounting from Florida International University and is a Certified Public Accountant.

R. LEE HODGES

Vice President
THE RELATED GROUP
Director
ATLANTA DIVISION
Lee Hodges joined The Related Group in 2003 as Project Manager for the Hallandale Beach Club. He became a member of the senior management team in 2005 when he was promoted to Vice President and started leading the development team at Icon Brickell. He is currently responsible for land acquisition, financing, sales, marketing and construction of high-rise condominium product for the southeastern United States, based in Atlanta, Georgia. He was previouslya Vice President and Founder of Environmental Development Consultants Corporation, a civil, coastal and environmental engineering firm.

Mr. Hodges has a Bachelor of Science from Kennesaw State College and a Master’s degree in Business Administration from Florida International University.

LARRY LENNON

President
TRG MANAGEMENT
Larry Lennon oversees the operation of TRG Management, a full-service real estate management company. His responsibilities include directing operations and profitability. He also plays a key role in working with the development team on all new apartment developments. Mr. Lennon has over twenty years of real estate management experience with some of the top firms in the industry. In addition to managing in excess of 120,000 units during his career, he has also built and redeveloped a number of conventional and tax-credit apartment communities.

Mr. Lennon received his Bachelor’s degree in Business Administration from the University of Florida and his Master’s in Business Administration from the University of North Florida.

ALICIA CERVERA LAMADRID

Chief Executive Officer
RELATED CERVERA REALTY SERVICES
Alicia Cervera Lamadrid is the CEO of Related Cervera Realty Services, the sales and marketing agency for The Related Group. She joined her mother’s real estate firm in the early 1980s where she assumed different roles within the business, quickly rising to the top and making her mark in the luxury condominium market. Mrs. Cervera Lamadrid is considered one of the most knowledgeable individuals in real estate sales and marketing.

Related Cervera Realty Services is currently representing several Related luxury projects under development in South Florida, such as St. Regis Resort and Residences in Bal Harbour, Trump Hollywood, Oasis on the Bay, CityPlace South Tower and Icon Las Olas. RCRS has sold over 13,000 residential units worth over $7 billion since their inception in 2000.

Mrs. Cervera Lamadrid is a graduate of the University of Miami. Active in the community, she currently serves as the Chair of the Master Brokers Forum.

JAMES M. WERBELOW

Vice President Of Construction
THE RELATED GROUP
Jim Werbelow serves as the Vice President of Construction for The Related Group. He oversees every aspect of the construction process by working closely with the developers and contractors. Over the past twenty years, his vast experience has included retail, office, and mixed-use; but his particular area of expertise is in luxury condominium development.

Mr. Werbelow graduated from Michigan State University with a Bachelor’s degree in Building Construction Management and a specialization in Business and Economics.
“Great companies are the result of choosing great people, training them, empowering them and providing them with the right tools to make decisions.”

[JORGE M. PEREZ]
 
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