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TESTIMONIALS

"The location of Icon South Beach couldn't be more ideal for our lifestyle. From our 20th floor balcony we enjoy amazing ocean and bayside views. The pool deck level is spectacular and the staff at the building are top notch. We love the Philippe Starck design! "

Clare & Justin Malinchak

Owners at ICON SOUTH BEACH

Development

LUXURY RESIDENTIAL DEVELOPMENT

The Related Group is a leader in luxury residential real estate and the largest multi-family developer in the country. To date, we have developed over 45,000 units of luxury real estate, both rental and for-sale, valued at over $15 billion. All of our residential developments reflect an abiding commitment to excellence and a highly entrepreneurial approach, from the innovative partnerships with the world’s finest architectural firms and interior designers to our financing strategies to our unique marketing and sales techniques.

Outstanding locations and unparalleled execution are the keys to Related’s legendary success in South Florida’s competitive condominium marketplace. Exceptional waterfront locations in the region’s most desirable neighborhoods are the company’s signature. Related excels at identifying premium locations in high-growth areas, and at conducting feasibility studies to ensure each project’s success and profitability. The company’s diligent, thorough site-selection process is coupled with a keen understanding of the market and the ability to create projects with tremendous appeal. Whether buyers are international customers seeking a second home in the United States or local residents, The Related Group has a property that is ideally suited to their lifestyles.

The Related Group first entered the luxury condominium market in 1994 with the development of Portofino Tower. It was the landmark building that put South Beach on the map as the first of the “South of Fifth” luxury developments. Portofino Tower set the bar high and was followed by Yacht Club at Portofino, Murano at Portofino, Murano Grande, Icon South Beach and most recently Apogee, Related’s crown jewel, located in the last great waterfront parcel in South Beach. Apogee fuses flawless technology with contemporary elegance.
Luxury living is the company’s signature. Headed by leading luxury real estate broker, Alicia Cervera LaMadrid, the company is responsible for the exclusive marketing of many of South Florida’s most successful and prestigious projects. Related Cervera Realty Service (RCRS) is a partnership between visionary developer Jorge M. Pérez and Cervera, and the company represents some of the hottest projects in Miami-Dade, Broward and Palm Beach counties. The firm currently markets 50 Biscayne, Icon, Marina Village, Moorings at Lantana, One Miami, The Lofts Downtown, The Slade and The Venture, among others. In addition, RCRS has listings for many of South Florida’s best known condominium projects, including Murano Grande, The Mark, The Plaza on Brickell, Jade, and Tequesta I, II, and III.

Icon Brickell, Related’s landmark project on Brickell Avenue situated on ten acres at the mouth of the Miami River, has won eighteen BEST awards from the BASF (Builders Association of South Florida) and is Related’s biggest luxury condominium project with over two million square feet of saleable space. The interior design is a creation of Philippe Starck, who was also responsible for the impressive award-winning interiors of Icon South Beach.

The Related Group’s collaboration with Donald Trump has resulted in very successful and legendary achievements of the highest levels of elegant luxury condominium projects such as The Trump Towers in Sunny Isles, Trump Hollywood located in Hollywood Beach and Trump Tower Palm Beach.

Other noteworthy recently launched projects in Florida include: Icon Celebration in Orlando, Viceroy Resort and Residences in Miami Beach, Icon Las Olas in Fort Lauderdale, Oasis on the Bay in Miami and Oasis Fort Myers.

While our development activities originated in Florida and the area continues to be a stronghold, we have expanded our reach to other markets, both in the United States as well as abroad. Our goal is to bring the same level of luxury and design to every destination and to embrace the natural environment of each area.

MIXED USE

The Related Group’s most comprehensive area of expertise is developing urban mixed-use environments, 24-hour cities in high-demand places. For the past decade, Related’s vision of urban mixed-use environments has reached cities such as Coral Gables, Miami, West Palm Beach, Boca Raton, Boynton Beach, and Fort Myers. These cities have been impacted by Related’s very unique and exciting projects such as Gables Grand Plaza, CityPlace and Icon Brickell.

CityPlace in West Palm Beach, Florida has become a model for mixed-use urban development, converting downtown from a deteriorating, abandoned area to a prime destination. The nationally acclaimed CityPlace has become the hub of activity for West Palm Beach residents. It is a place where people can work, live and play. It is this element of urban living that is at the core of the Related vision. The $600 million, seventy-two acre Mediterranean-style complex features street-front specialty retail shops, residential units, the most distinguished collection of restaurants in Palm Beach, a twenty-screen multiplex cinema and The Harriet Himmel Gilman Theater, a performance center located in an historic, restored seventy-five-year-old church. We are currently building on the success of CityPlace through the development of an adjacent 300,000 square foot office tower and an additional four hundred residential units.

Similarly, One Miami started the urban rebirth of Miami’s downtown with a two tower nine hundred-unit residential project, Related’s corporate office, restaurants and a five million dollar public baywalk. Located where the Miami River meets Biscayne Bay, One Miami is the first true high-end mixed-use development north of the Brickell Bridge. One Miami’s success played a pivotal role in transforming Downtown Miami into a true 24-hour city. Across the river, Icon Brickell will include almost 1800 residential units, a luxury hotel, several restaurants and nightclubs, and unparalleled resort amenities.

ATTAINABLE HOUSING

Since its inception in 1979, The Related Group has positioned low-income, affordable and attainable housing at its foundation and we continue to place a high priority on developing, acquiring and preserving housing in these sectors. Related has built, rehabilitated and/or managed over 10,000 affordable housing units. In fact, over 5,000 residential units under The Related Group’s management are part of one or more affordable housing programs.

In the early years, The Related Group focused primarily on the construction and rehabilitation of apartments under the U.S. Government Section 8, low income housing programs and building rental properties with financing attained through tax exempt bonds and low-income housing tax credits. The company continued this trend until 1984 when it also began developing market rate rentals. In the late 1990’s, low interest rates propelled a significant number of renters to own; thus prompting The Related Group to shift its focus to developing luxury condominiums.

However, middle and moderate-income workers were eventually priced out of the housing market due to several factors: the escalation of construction prices as well as land prices; the high cost of condominiums in the urban areas of South Florida; and incomes not rising at the same rate as the housing prices. As this trend ensued, Related recognized the continued need for building attainable housing for this very important segment of the population and began addressing the issue.

Today, the need for attainable housing continues to be as great as it was thirty years ago. Therefore, The Related Group is once again pursuing and making attainable housing a priority. This has given rise to the Related Attainable Housing Division.

The Attainable Housing Division’s Loft projects were designed to attract people to Downtown Miami with affordable, loft-style condominiums featuring the signature Related amenities usually found in more upscale developments. The success of The Loft Downtown led to the development of Loft 2, Loft 3 and most recently, Loft 4. The Lofts have been an incredible success story for Related, but this has been, in great part, due to partnerships The Related Group has been able to form with the public sector. Similarly, we have worked in partnership with local, state and federal government to create affordable housing around rapid transit stations, giving lower income households easy access to employment centers and reducing the use of the automobile.

The Attainable Housing Division’s Loft projects were designed to attract people to Downtown Miami with affordable, loft-style condominiums featuring the signature Related amenities usually found in more upscale developments. The success of The Loft Downtown led to the development of Loft 2, Loft 3 and most recently, Loft 4. The Lofts have been an incredible success story for Related, but this has been, in great part, due to partnerships The Related Group has been able to form with the public sector. Similarly, we have worked in partnership with local, state and federal government to create affordable housing around rapid transit stations, giving lower income households easy access to employment centers and reducing the use of the automobile.

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